MAN Trucknology Generation launch trivia...

30th March 2000

Page 17, 30th March 2000 — MAN Trucknology Generation launch trivia...

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Keywords : Mitsui, Nec, Economy Of Japan, Technology, Electronics, Hospitality / Recreation

• There were 140 launch events in Europe last week. including 19 in the UK.

• The European Launch was seen by 100,000 people in 37 countries from Ireland to Turkey and Morocco to Norway—it was broadcast ii 53 languages.

MAN Truck & Bus invited 2.000 guests to the NEC, booking 1,000 rooms in 13 local hotels.

(70The OK launch venue in NEC Hall 3 took four days to build and had to be removed just 12 hours.

The build cost for the NEC event alone was £350,000.

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