A TRIO OF NEW PUBLICITY BODIES.
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Some Attractive and Distinctive Designs which Possess a Marked Advertising Value.
TllERE is little need for us to stress the value of the motor vehicle as a publicity medium, for in all classes of trade its merits in this direction are fully acknowledged. Whatever scheme of advertising is favoured, whether it be by the use of a straightforward body bearing plain lettering and attractively painted, or an elaborate and, perhaps, ornate design, there is no gainsaying the fact that, providing the vehicle possesses a smart appearance, it is certain to come under the notice of many thousands of people in the course of its daily journeys. The more original the form of van decoration adopted the greater the share of attention which
, the vehicle is likely to command.
Each of the vehicles which we are 'about briefly to describe possesses some outstanding publicity merit and they are all, therefore, likely to prove of the utmost value to their users by biinging their names and the commodities which they market to the fore.
The teapot body possesses several unique features, and although bodies built on somewhat similar lines have been supplied they have differed in style and arrangement. This particular body was designed by Mr. Harold Gales, general manager of Gales Motor and Engineering Co., Ltd., of 128-130, York Road, West Hartlepool, and built and fitted by them on to a MorrisCowley 8-ewt. van chassis to the order of l3irks Caa Co., Ltd., caterers and tea dealers, who have branches at Seaton Carew. Carlisle and West Hartlepool.
The charge is sometimes levelled 'against special publicity bodies of this type that carrying capacity is much curtailed, but in the ease of this teapot body the actual load capacity is somewhat larger than that of a standard delivery van, the actual interior dimensions being 4 ft 10 ins. Jong, 4 ft.
ins, wide and 4 ft. 2 ins. high.
The body is constructed of ash and oak framework and panelled in goodquality sheet-steel, the mouldings covering the joins being of aluminium. It is so shaped to form a replica of a teapot, every detail of which, including spout, lid and handle, is embodied in the design.
The spout is constructed of sheetmetal, and it is interesting to note that a by-pass has been incorporated in the front end of the exhaust piping in order to allow a small volume of the spent gases to flow through it and thus create an impression of escaping steam. A gauze cover is fitted in the spout so as to prevent rain from entering the fin, pipe which leads to the outlet.
The rear of the body is provided with double doors which are of sufficient width to enable a pastrycook's trays to be easily loaded and unloaded on slides.
The body is, of course, suitably cut away at the front end so that the driver's view is not in any way impeded. Two double-panelled windscreens are fitted with quadrants that enable them to be adjusted in any position. The drivey's cab can seat two persons. Bodies of this type sometimes exhibit a tendency to rattle or set up drumming, but we are informed that this Morris-Cowley teapot van has negotiated some of the worst roads in the district around West Hartlepool without showing any signs of these defects. The price of the vehicle as illustrated on this .page is 1225.
Another publicity body in which a somewhat similar plan is followed, in so far as it is built on an enlarged scale to show some definite connection between the company who use it and the commodities which they sell, is that recently supplied by W. J. Brown, Ltd., 339, Finchley Road, London, N.W.S, to the Italian Wine Supply Co., of 17, Frith Street, Soho, London, W.
In this ease the standard Ford 1-ton van which forms the basis of the vehicle has been quite changed, so far as the general appearance of the body is concerned, by fixing eight half-sections of imitation bottles on to the sides. As will be seen from the picture the bottles are of such height that they completely bide the ordinary body, the capacity of which, it should be added, is not encroached upon. The bottles, which are all of different sizes and shapes and faithful reproductions of the originals, are covered with aeroplane cloth which is painted in different colours to represent the various wines sold.
. The third publicity body which is shown in an accompanying illustration will at once be recognized as bearing a striking resemblance to one that was described ig our issue dated April 21st, when we dealt at some length with the
first of several, It is this van that we now illustrate. The subject matter of the paintings on the side panels, however, is somewhat different _(those on the earlier van depicted a night scene, whilst those on the latest van represent a day scene), although, as in the case of the first vehicle, the pictures centre around the attractive establishment of the company on the south-east side of Piccadilly Circus, between the Criterion Restaurant and the Underground Station, both of which are delineated by the artist's brush and leave no doubt of the locale. The paintings were executed by Mr. George Harrington, and although full of figure work create no impression of cramming, so that the scene is not overdrawn. The colour work is rich in tone, Parson's paints being used. The body is not a new one, but the original work on the mahogany panels was rubbed down so as to enable the van to be made to conform to the company's new ideas -in publicity. The repairs and general paintwork then necessary were executed under the supervision of Mr. R. Chittenden, the transport manager of the company. The chassis fo which this handsome and distinctive body is fitted is a Leyland 2-tonner.