Haulage wins AA distribution
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WHEN the Automobile Association's 4m annual Members' Handbooks are distributed in April this year they will travel in haulage companies' lorries instead of by post.
This switch in distribution—revealed by AA director-general Mr Alec Dune last week— will save the Association more than £300,000 this year. That is the difference between a £400,000-plus postage charge and the £100,000 which haulage trunking (and local distribution by AA vehicles) will cost.
The total cost of the 1974/5 edition of the Handbook was around £800,000, which included both production and distribution. This year the production and distribution costs were estimated at £1.3m—an increase of half a million pounds, of which higher postage rates alone would have accounted for more than half.