Select Circulation the Invaluable Factor
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A T this time of the year, when everyone is AT of friends at home and abroad, it may be of interest to our readers to learn how widespread is the circulation of The Commercial Motor.
In this country, naturally, it is carefully perused by all who have the interest of road transport at heart. In fact, in every business house in the industry one usually finds long lists of names on the cover; consequently, it passes from hand to hand in each department concerned, although, in many cases, the chiefs of these also have their individual copies.
It is, of course, • well-nigh impossible to trace sales from bookstalls and through newsagents, but our post indicates, by the thousands of inquiries and suggestions which we receive during the course of the year, something of the great interest which the 'journal arouses amongst operators of all classes in the goods and passenger-carrying and municipal spheres, the farming corruntmity, official departments and in others too numerous to mention.
Perhaps more surprising, however, is the attention which is paid to it abroad. Actual subscribers overseas number hundreds, in addition to sales by agents. The paper also goes to Government trade offices, the bigger hotels and clubs in important centres, and to prominent trade interests. In this way, it covers in our Empire: South Africa, Australia, New Zealand, Canada, Egypt, Palestine, India, as well as Europe generally and the United States.
Inquiries received, however, show that it travels much farther than this, as is indicated by the fact that when, some time ago, we brought out a manual on oil engines for road transport and mentioned this in The Commercial Motor,. inquiries were received for this particular book from some 50 different countries. Letters and expressions of appreciation have reached us from as far away as the Argentine, Brazil, the Gold Coast and Mesopotamia. Thus our goodwill is world-wide, and is all founded upon the accuracy and interest of the subjects dealt with and the service •which we render to operators of commercial vehicles as well as to those concerned in the manufacture and selling fields.
Although it is impossible for us to take on the duties of an employment bureau, yet many important personalities in the industry owe their introductions to our unbiased offices, and what We may term our personal post is quite extensive and usually highly appreciative of our assistance, although, naturally, we cannot always be successful.
• Where we can help we are always pleased to do so, despite the fact that such matters occupy a considerable amount of our time. In this and other ways, the journal constitutes a valuable part of the industry. It fights its battles and shares its troubles, respects its confidences, and endeavours to act as its guide, philosopher and friend.
My weakness on our part would reflect upon the whole business of road transport. For this reason we adopt a strong policy and give frank expression to our views when we consider that these will benefit the majority of our readers, bearing in mind always the importance of the national aspect.
Road transport takes a vital part in the affairs of the nation, and as the most influential journal connected with this business we are proud to be in a position to assist it in so many directions.