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DRIVING SALES
Page 49
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Selling new trucks is a demanding task in the current economic climate. At least Collett Isuzu Gloucester has the advantage that Gloucestershire is something of a blank canvas for Isuzu, although the lack of a sales history for the brand in the county makes it difficult to work out a sales target for 2011.
"We've got a wide variety of potential customers however, from distribution companies to builders and landscape gardeners," says sales manager, Gordon Craig. "I'm going around trading estates and knocking on doors and getting a really positive reaction, with a lot of the interest centred on the 7.5-tonners we can offer."
"We've had a lot of calls about 3.5-tonne Grafter tippers too," adds Collett.
"Some of the people I'm seeing would normally have replaced their trucks a couple of years ago, but didn't because of the recession and are getting to the point where they've got to," Craig continues. "So if you come along with the right product at the right price and you can make it easy for them to buy — Isuzu has its own finance company and to date none of the people I've referred to it have been refused — then you've got a good chance of doing business."