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The transport industry often cites its poor public image as
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one of the reasons why it is failing to attract young talent. Poor perception can be overcome by offering a clear career path and development, counters Ruth Spellman, the CEO of the Chartered Management Institute, She continues: "Why is the average length of service at McDonald's five years? It's all because of how its employees are treated. Lots of development, teamwork, professional support and the expectation that they will be in a management position in five years." This flies in the face of the fact that every parent's dread is their child turning to them to say. 'Do you want fries with that?"
In the meantime, 33% of managers say they are prepared to take risks and have confidence in their ability. 'The flipside is two thirds don't" says Spellman. "The question is why, and how we go about addressing that."