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DOES road haulage have a unacceptable face? If so, why
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and what can be dorm about it? Does the RHA spurn the owner-driver? II so, is it justified? These at the questions we will be asking, examining and hopefully answering next week in CM.
At a round table discussion owner-drivers, RHA members and ex members discussed, their relationship. The taped recording of their frank exchange of opinions 'appears in CM next Frida Does the industry nee professional public relati services or are operators their own best PR men? Frank Lyon, until recenti the public relations offic the Road Haulage Association, looks back forward at public relatio road haulage next Fridal CM.
Should road hauliers advertise their service? how, where and when? We've been asking thes questions of profession; advertising agency men Next week we talk atm; approach to and development of adverti: ilaulage services.
The most successful haulage man is one whc knows his market — although marketing is n selling. This theme is developed next Friday ; applies to all sizes of companies.