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October . Exports— A New Record

2nd December 1949
Page 34
Page 34, 2nd December 1949 — October . Exports— A New Record
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rICTOBER'S shipments of cars and commercial vehicles set up an ailtime record, said Mr. R. Gresham Cooke. director of the Society of Motor Manufacturers and Traders, at the annual dinner of the Incorporated Sales Managers' Association, in Sheffield, last Friday.

During the month, 27,500 cars and 8,800 commercial vehicles were exported. • These figures exceeded some monthly pre-war production figures for the entire industry, said Mr. Gresham Cooke. '

Despite this success in export trade, the planners intended to cut down the number of vehicles for the home market next year. Only 81,000, instead of 110,000,-commercial vehicles were to be allocated to home users.

"'After three years of starvation of the home market," said Mr. Gresham Cooke. "manufacturers, whilst anxious to export, think that larger exports in 1950 should come from increased production rather than from cuts at home."

With a capacity of 750.000 units a year. the industry could, if permitted to work to the full, supply both the home and export markets to the satisfaction of many more of its customers.

Home demand for commercial vehicles was still very strong. The productivity of the country depended on the swift movement of goods, and responsible people in industry thought that it was false ecohomy to cut down on the essential home market for commercial vehicles.

• The motor industry used nearly 1,000.000 tons of steel a year. and in 1950 it could well take 1,250,000 tons. 'MT. Gresham Cooke added.


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