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1.1111.1WIRE lika a niugi

2nd August 2007, Page 73
2nd August 2007
Page 73
Page 73, 2nd August 2007 — 1.1111.1WIRE lika a niugi
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From George to the Dragon

The family connection started with Dragon Truck and Van chairman Steve Powell's grandfather George Tucker who, in the 1930s, was a farmer and haulier running trucks to London. Steve's father Camdon Powell married one of his daughters and opened a garage, introducing his son to road transport.

We had four service stations and a garage. I did a breakdown at night and soon realised there was work here, so we opened a 2,000m2 building for bodywork repair," Steve says.

By the late 1980s he moved into car franchised dealerships with volume products from Renault and prestige vehicles from BMW. In 1992 he sold the bodywork business to the Perry Group, let his daughter and son-in-law run the garage, and concentrated on the dealerships, recovery and a small bodyshop. In 1996 both car franchises were sold and Dragon Rescue was born.

Steve spotted an opening for vehicle transportation, which is flourishing with entry onto the Car Council. Dragon's Car Exchange works for major car franchises across South Wales and co-ordinates vehicle movement from Cardiff, Dragon's workshops don't operate 24/7 but are flexible, says Steve. "If we tow something in and the boys can fix it in the early hours, they will. It gets the vehicle back on the road quicker. That service is better than most will give, so customers are happy."

Dragon's mobile 24-hour tyre division goes to clients' sites. "Dragon is trying to lock into the customer, saying we can do everything for you. If you're happy with us doing your service, try us on tyres, try us on rescue," dealer principal Jaime Powell says.


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