Industrial databank
Page 6
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A LEAMINGTON-base company has just launche Britain's first ev€ commercially-accessible ir dustrial census which offal the "marketing tool for th 80s".
Details of 120,000 firms al recorded on a computer Market Location Ltd and ai made available to other con panies who wish to find oi more about their potential cu tomers. Marketing efficiency increased dramatically, clain Market Location.
The company has also start( a project to conduct further i terviews with transpo managers at over 50,000 of 9 establishments which haN already indicated considerab usage of vehicles or related SE vices.
Clients such as Seddc Atkinson, British Road Service Volvo, and the Post Office a funding Market Location to d cover details of each firm's fle of cars and commercial vehicle Also included are model gross vehicle weights, meth' of acquisition, replaceme policy, information on workshi servicing and equipment, ai usage of road haulage firms al parcel carriers.
The information is gather on a computer file and Marl. Location clients get print-oi showing those industrial fin with which they are most Him to achieve success. Large-m maps showing the location each of the interviewed firms z also issued.