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letter bodyshop image
Page 117
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AFTER 15 marketing semirs, Herberts Vehicle Reshes has introduced its panIropean Security Through ecialists programme to the C. Herberts expects around British bodyshops to join :hal a year, presenting a unid professional image by )moting bodyshop excellence project a much higher profile paint and body repair. STS is available to Standox .ight Mix Users, and in addi
n to selection criteria, iniding use of body regnment equipment, there is a ling fee of £350 plus value led tax to successful body)S.
The fee includes support ms from the established siness Development Prognme, which is divided into o areas: Marketing — including pro gramming and organising resources; sales promotions; direct mail and advertising; pricing; people; and promises.
• Bodyshop efficiency — planning workflow; determining man-hour efficiency; Pinpointing bottlenecks early enough; calc
ulating job costings; problems with low-bake oven capacity; and so on.
These points and how to maintain a competitive edge over rivals are explained in the Bodyshop Marketing Book _sup
ported by a paintwork guarantee as a direct form of marketing support.
Estimate conversion analysis charts are provided to improve estimate conversion rate; monitor strengths; and segment market targets.
The Standofax Bodyshop Scheduler is a permanent planning and information system which plans bodyshops' loadings; highlights bottlenecks and spare capacity in advance; calculates man-hour efficiency; and improves customer relations through providing answers on vehicle progress.
Herberts estimates that more than 14,000 garages in the UK are involved in operating a body repair shop — so the potential for growth for its services are enormous, while pressure among bodyshops is relentlessly increasing.