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Kevi n Swallow
Considering the predicament Innovate Logistics left Volvo Trucks in you'd be forgiven Ii thinking the mark( would be saturate( with these trucks ii an effort to claw back capital.
But Innovate's Volvos had several things going for them. They had a stror specification: Globetrotter XL cab with Prestige trim, 480hp 12.8-litre engine, I-Shift, and Dynafleet software. And, w new sales diminishing, operators were happy to dip into the used market.
The truck was also new enough for Volvo to have time to get the marketing process right.
That meant it could bide its time and make sure operators and dealers woul have to entertain the manufacturer on price, although with the market depressed it is always possible Volvo made a lot of deals by meeting half wal More importantly, the used market fi Late-year stock is starting to show sign of strengthening, so demand for used stock should start to grow. And at Euro the truck is still viable for journeys intc low emission zones.