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STUCK ON YOU
Page 18
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In fact, despite the haulier's legal difficulties and the publicity that came with it, Hughes says most of its customers stayed loyal. The only exception was the famously image-conscious Coca-Cola, and even the drinks giant said to Hughes that after the appeal was won, he should get back in touch.
Hughes believes one reason that customers stayed loyal was that he kept them all informed throughout the legal struggle.
He says: l just told them the truth, because the bad publicity tainted us far worse than what was actually going on. Honesty is the best policy in situations like this," Among the other companies that have stuck with LE Jones is Cheval, a firm that supplies portable stables for county shows and show-jumping events. LE Jones takes these on cradles, which rest on flatbeds. It even helped Cheval to design the cradle to do the job.
The Welsh haulier has also built up work in the past 18 months from Dailycer, which makes breakfast cereals and cereal bars.
Taken together, it's a good mixture of work that the haulier plans to maintain and expand. It is also in talks with another north Wales haulier that specialises in reefers and curtainsiders, which it may buy in the next few months.