AT THE HEART OF THE ROAD TRANSPORT INDUSTRY.

Call our Sales Team on 0208 912 2120

AA suggestions anger RRRA

28th January 1999
Page 11
Page 11, 28th January 1999 — AA suggestions anger RRRA
Close
Noticed an error?
If you've noticed an error in this article please click here to report it so we can fix it.

Which of the following most accurately describes the problem?

• A row has broken out in the recovery industry after the AA ran a series of adverts suggesting that other operators are amateurs.

The Road Rescue Recovery Association plans to complain to the Advertising Standards Authority about the AA ads, which claim that in contrast to its competitors, it does not use "unknown" garages. RRRA Chairman Peter Cosby says: "Our members are all professional mechanics, engineers or technicians whose premises and vehicles have been vetted by the other recovery operators." He points out that the AA uses many RRRA members to carry out work when its uniformed patrols are unable to cope.

'They often end up taking the brunt of AA members' anger when they have been waiting at the roadside for some considerable time," he adds. "We also object to the AA's continued claim that it is the fourth emergency service, which is simply not true and a slight on those who risk their lives to save others—especially the RNLI and Coastguard."

An AA spokesman agrees that many RRRA members work for it, but says they only do so if they conform to standards set by the association. "We are dedicated to improving standards in the industry by way of a focus group set-up," he says. "What you have to ask is why has the RRRA walked away from the group?"


comments powered by Disqus