DEVELOPING THE OVERSEAS MARKETS.
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ITH MOST sections of our trade experiencing, to a greater or leis extent, an after-the-war reaction, if is imperative that, our foreign and colonial markets should be developed as much and as rapidly as possible. This applies with just as much farce to the commercial vehicle trade as to any other, particularly is our competitors are perhaps more firmly established in this branch than in others.
Certain of our most enterprising manufacturers have long been organized for this purpose, and these, in spite of the great demand for vehicles of all types which existed until recently, found it advisable to allot considerable portions of their output to meet overseas requirements. Such enterprise is. now being rewarded, as foreign and colonial orders are, in many cases, assisting these manufacturers to tide over a somewhat difficult period.
As to those makers who have not yet perfected their overseas selling organization, it is high time that they made serious moves in this direction before all the markets arts wrested from us by American and other competition. On the other hand, it is of little use trying to sell vehicles which are not by any means suited to the requirements of other countries. Many commercial -motor vehicles which are quite satisfactory when employed on the roads of this country are totally unfitted for workoverseas -particularly in countries which are in process of development. The so-called " colonial " models, in many cases differ but slightly from existing standard types, and are too heavy and expensive when cool, pared with their foreign rivals. The investigations conducted recently in various countries by the A.B.M.M. have resulted in recommendations for the production of vehicles which will be more suitable for use in the countries where they are intended to operate. In connection with sales organization, many persons noted with interest a recent advertisement by the Vulcan Co. asking for experienced engineers to develop the colonial, Russian, and all foreign markets for the sale of Vulcan commercial and private motor vehicles; the salaries offered varied between £1,000 and 22,500, showing the importance attached to this work by the company.