"Recapture South America 7'
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A/TUCH greater 'efforts must be made ILL to recapture the South American • markets, which for "many years have traditionally been British, says Sir William Rootes, chairman of Rootes Motors, Ltd., in his annual statethent. "Great patience and many negotiations will undoubtedly be required," he declare, "but I believe that a more vigorous and unrestricted approach by our Government to the problems surrounding these markets will yield dividends for British exports,"• ' If British manufacturers were to hold their position in the face of fierce foreign competition, costs would have to be reduced and better Value for money would have to be given. Sir William points out that the Government cannot afford much longer to ignore the serious state of Britain's roads. Production continues to expand,. but the roads do not.
SEDDON BUSY ON EXPORTS
A SUBSTANTIAL number of Seddon ri passenger chassis with vertical underfloor engines had been sold abroad, said Mr. R. H. Seddon, chairman of Seddon Diesel Vehicles, Ltd., at the company's annual meeting at Oldham on Monday. Most of the chassis were equipped with Seddon bodywork.
Tests of the prototype normal-control 8-tanner, shipped to Spain last July, had been satisfactory. Overseas orders alone would. keep the assembly line devoted to the 8-tonner busy for some time. Mr. Seddon looked to the future with confidence.
BIGGER GENEVA SHOW
AT next year's Geneva Show, to be held from March 11-21, there will be 2,000 sq. yd. greater exhibition space than in 1953. To meet all requirements, yet another 2,500 sq. yd. would be needed.