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Green is the colour
Page 38
Page 39
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Little It's not easy being
Gruck reen green, but help
• T WIP
is at hand with a new campaign specifically for the
road transport industry from CM, in
partnership with Shell Lubricants and Michelin.
Words: Brian Weatherley
Welcome to the world of the Little Green Truck — the symbol for Commercial Motor's campaign to raise environmental awareness to those in the industry, as well as the people who benefit most from commercial vehicles — the public.
Our aim is simple. With campaign supporters Michelin and Shell Lubricants, we'll be providing help and advice for truck and van operators over the coming months on how to tread a safe path through the current environmental minefield, as well as helping them to reduce their environmental footprint along the way.
However, the Little Green Truck campaign isn't just about self-help, although that's an important part of it. It will also provide operators with facts and figures to help counter the tired old myths about HGVs being dirty and smelly. Those same facts, such as how many millions of tonnes of CO, the industry saved last year, can also be used to show customers what is going on in the supply chain in terms of green initiatives.
Over the coming weeks and months, we'll be providing you with a green 'tool kit' that can help boost your image — and your profits, because going green has clear cost benefits. For example, every litre of fuel you save by cutting down on idling, over-revving, unnecessary empty-running and just plain heavy-footed driving has the potential to go straight to your bottom line. And the less fuel your trucks burn, the less emissions they produce. In short. it's the perfect win-win situation.
If you've ever wanted to be green, but didn't know where to start, we can help you with that. We'll be producing a guide to fuel efficiency measures, and explaining how to set up a workable, environmental policy with its own environmental audit and built-in action plan, so you can chart your progress to a greener world. A special green supplement will explain the best ways to go about reducing your carbon footprint beyond your trucks, by including energy savings that can be made in the office and workshop.
And for operators looking to buy new kit, we will put together a green guide to the forthcoming CV Show, highlighting what to watch out for in terms of new equipment and products.
A special Little Green Truck `micro-site' on our www.roadtransportcom website will be packed with facts, highlighting all the environmental issues you need to he aware of available at the click of a mouse, And last, but not least, we'll be running a special Environmental Conference in October at Villa Park, Aston Villa's stadium. in Birmingham, and there will he a series of special Green Awards that celebrate the best environmental practice in the industry. •