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-IAULIERS and other captains of ndustry who cannot express :heir ideas and wishes clearly -wed a degree course in ornmunication studies. If they 3nrol at a provincial polytechnic hey will find that "the interiisciplinary structure of :ommunication studies derives rom the application of various icademic perspectives to the allowing simple model of ommunication: a Sender ncodes a Message for .ansmission via a Channel of ornmunication to a Receiver tho will decode the Message, II within a common nvironment." In a simple encoding and ansmitting exercise one :udent bawls across the room ) another, "We was robbed," id demands his money back. But that is before he learns: rhe nature of the Sender and 3ceiver are [sic] studied from )ciological and psychological rspectives. The discipline of iguistics is applied to the irbal Message, its Coding and .icoding." Finally disorientated and bbering, the student defects to e Loonies and lives happily er after.
ame negotiations, fferent viewpoint
:CORDING to a Dublin
erator, almost the only ference between Irish and tish transport regulations is it in Ireland everyone turns a id eye to them. He added: ne has only to look at the idition of some lorries on h roads to see what I mean." -hose, such as the Gwent ice, who look at the condition Irish lorries on British roads 3 see what he means. An artic -r) Cork with a load of farm chinery and cable drums was nd to have two mudguards together by an inch of rusty metal, a tyre bald across its entire width, another with a piece of rubber as big as a glove flapping from it, three broken strands in the five-strand cable to the semi-trailer parking brake, four very loose bolts on the fifthwheel and a crack in the housing surrounding two of the bolts. "The next time this lot makes a sharp right turn, the trailer will just go straight on," observed an inspecting police officer. But until the GV9 was removed it would not be going anywhere.
Dawn swoop on illegal CB
THE CHECK in which the Irish lorry was caught was held by Gwent police and other enforcement agencies on a road just off M4 at Wilcrick. As the Police Review reported, their task was not eased by a lorry driver with an illegal CB radio set in his cab who warned others of the exercise. But he got his comeuppance. When he was out of range his wife continued to broadcast the message every two minutes on a home transmitter, which gave Post Office officials and police ample time to trace her signals and, in what the popular Press would call a "dawn swoop," to seize the instrument.
Ingenious ways to save fuel
WITH A BOEING 747 using 60 gallons of fuel a minute, airline operators all over the world are going to extraordinary lengths to economise, reports Arthur Reed in The Times. The Japanese seem to be particularly ingenious in cutting fuel bills down to size. A 15 per cent reduction in the weight of the paper used for its in-flight magazine is said to be saving Japan Air Lines £26,000 a year on fuel. Replacing Wilton carpets by the tufted variety knocked 350 lb off the weight of a Jumbo. Jal has even introduced a lighter paint which is estimated to save about 16 tons of fuel a year. But when all the technology has been applied, one is still left with the human factor. Employees have to be convinced of the need to alter their ways and, as any commercial vehicle operator knows, old practices die hard. A strike of air traffic controllE requiring diversions and dela in seeking permission to Ian, can soon wipe out meticulot economies. According to Sir Frank Taylor, president of Tayl Woodrow, more than £5,000 fuel was wasted when, becau: of "wicked industrial biackmai by air traffic controllers, an aeroplane in which he was flyir had to circle for three hours ovi Prestwick before finally landin at Heathrow.
BR looks after the pennies
THE RAILWAYS may yet cease to be a financial millstone around Britain's neck. They havE demanded an increase from 13p to £50 a year in the charge for the light and air that penetrate four small windows in an East London factory. They have also raised the wayleave of 25p a year for a pipe that conveys water under a railway line to a field in which an Essex farmer keeps his cattle. The new starting price was £60 a year, subsequently reduced, after howls of protest from the farmer, to £25.
Financial manipulation on this scale leaves me dizzy.