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WINNER: J CROPPER
Page 45
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You don't have to be big to be beautiful and Cropper
certainly proved it. The Y Kendal-based company runs
eight tractors and 21 trailers hauling paper products. Its highly individual livery on an FH12 tractor and trailer was both bold and imaginative.
The FTA's own man, Geoff Dossetter, felt the "panorama of the side view is very attractive—and the colours are nice too".
"The cab ties in with rest of vehicle and the typography works well," said Wilcockson. "It's nicely understated and eco-friendly."
Gale thought the whole design was "very indicative of the Lake District. I also like the way they've tried to use the product through the torn paper symbols to give a hint of the local countryside."
Barrow agreed: "The attention to detail is good, although I like the bird logo better on the back than on the side."
Among the others that rated a mention was Goodness Foods' black-and-yellow Cargo and Laceys' removals wagons which had a strong traditional feel.