SELNEC Bolton experiment disappoints
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• SELNEC PTE's marketing experiment in Bolton, Lancashire, in which a system of reduced fares, improved frequencies and discounted tickets was used to woo passengers back to the buses, has proved useful but a disappointment.
This week a report on it concludes that although the improved service frequency resulted in some increase in passengers the extra revenue involved proved to be considerably less than the extra costs. The presold discounted tickets appeared to have produced additional revenue, but on a leve with the cost of the discount. SELNE( feels that the reduced standard and cheaj week day fares did not generate any signi ficant additional traffic.
However, the Executive is to conside carrying out further experiments with the pre sold discounted ticket system on a large scale. It also proposes selective reduction in the frequency test, while maintainin higher levels at those times of day and wee which have shown the greatest response.