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TIPS FOR E-MAIL AND SMS MARKETING
Page 34
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1. Include e-mail opt-in/opt-out forms in all your communications
2. Incentivise e-mail opt-ins 3. Check third-party lists for consent before use 4. Check your website cookies are legal 5. Audit your data protection compliance 6. Target your e-mails to specific market sectors 7. Ensure your list management processes keep you compliant 8. Check e-mails for viruses before sending
TIPS FOR LEANER E-MAIL SYSTEMS
1. Only give e-mail addresses to legitimate organisations 2. Always check the box that indicates that your detaiis are not for re-use by third parties 3. Unsubscribe where further information is not required 4. Avoid opening or replying to suspicious e-mail or SMS messages
5. Install the appropriate spam filters (if your current firewall doesn't cover your needs) 6. Enable virus checking and cookie controls in line with your personal and organisational security policies
7. Add junk-mail blocking tools on desktops