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Mercedes takes aim at armed forces

26th August 1999, Page 14
26th August 1999
Page 14
Page 14, 26th August 1999 — Mercedes takes aim at armed forces
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Which of the following most accurately describes the problem?

• Mercedes-Benz is targeting the British armed forces market with a new company, Mercedes-Benz (UK) Defence.

The move follows the trend by the UK military towards private finance initiatives, where truck use is bought rather than the vehicle being purchased outright.

The support of Mercedes' Charterway contract hire arm is likely to play a major role.

The managing director of the defence outfit, Bruce

Whitfield, says: "We offer a range of combat support vehicles through the military vehicle weight ranges. More developments are in the pipeline."

Since 1985 more than 100,000 Mercedes military vehicles have been sold to 50 countries.

Also joining the Milton Keynes-based operation as programme director is Robin Smith, a former army colonel responsible for military logistics support.

Tags

Organisations: UK military
Locations: Milton Keynes

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