A Tobacco Company's Publicity Vehicle.
Page 15
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THE accompanying illustration depicts a novel display vehicle which has recently been supplied by Alan Taylor and Co., Ltd., the Ford agents of High Street, Wandsworth, S.W., to Godfrey Phillips, Ltd., of Commercial Street, London, E.C.1, which prepares the well-known B.D.V. tobacco—for the purpose of exhibiting the great variety of presents that the company offers to consumers of its cigarettes, etc., in return for a certain number of coupons.
The chassis of the vehicle is a standard Ford ton truck, whilst the van body has large glass-panelled sides and back, On the floor of the body is carried a light wooden gallery covered in black cloth on which over 200 small articles are displayed, each with a small card showing the number of coupons required to entitle a member of the public to the respective present.
As will be readily understood, considerable time was taken up in &sing the articles and cards in position so that they should not be disturbed or upset whenever the vehicle passes over a rough stretch of road, for should one of the articles towards the front end of the van become displaced, it would be practically impossible to obtain access to it without disturbing all the others.
When last we heard of the vehicle it was engage a on a tour of Lancashire, where it was attracting considerable attention from members of the public.
The space below the staging is used as a receptacle for sample presents which are being distributed to leading tobacconists for shop-window display.
Unfortunately, the vehicle is not likely to be seen in the London area,
as for reasons connected with traffic congestion the police have vetoed its use in the Metropolitan area.
It may be as well to explain that the curious looking box-like arrangement above the driver's cab is one of the raodern daylight illuminated signs.