• Every successful company invests a lot of time and
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money in getting its image right. A haulage company's image rests largely with the appearance of its vehicles on the road: a dirty, badly-painted truck implies that you are not on the ball.
A properly designed, well-liveried truck is a mobile advert for your company and its professionalism. Large, national transport companies have frequently reported improved business as a result of revamping the look of their fleet.
You do not have to be big to be beautiful. Owner-drivers are welcome to enter our livery competition alongside larger trucking and bus companies.
Commercial Motor's livery competition is now firmly established as the road transport industry's showcase for telling the world what can be done to make commercial vehicles attractive and successful marketing tools.
Once again, we are pleased to announce that ICI Autocolor will be the competition's official sponsor, with the Freight Transport Association backing an individual award.
Our new and enlarged panel of judges will be looking for is effectiveness in conveying a good image to the public.