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Arclid traffic incident becomes YouTube hit

25th March 2010, Page 6
25th March 2010
Page 6
Page 6, 25th March 2010 — Arclid traffic incident becomes YouTube hit
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taura.haitstonerarbi.co.uk ARCM TRANSPORT found itself the. unwitting centre of a media frenzy after the appearance of video footage on the internet last week showing one of the Cheshire-based company's trucks appearing to push a car along a stretch of motorway.

The incident occurred in January on a section of the A 1(M) in West Yorkshire, but the media storm only kicked off last week when the video showed up on YouTube.

An Arclicl spokesman tells CM the police attended the incident at the time and "laid no blame", while the company's insurance

firm is handling the claim without raising any issues.

"That was the end of it until the video showed up on the internet," says the spokesman. "As to its the video's] authenticity, your guess is as good as mine.

"Once we saw the video, we decided to conduct an internal inquiry into what's gone on."

He continues: "At this stage, we would prefer not to make any further comment.

The Freight Transport As.sociation (ETA) says that with the advent of social media, where Hogs and video footage can be posted on the Internet in seconds, being media-savvy is a big bonus for operators.

"Companies really should have contingency plans in place in order to deal with had publicity, which, as we have seen, can suddenly blow up months after an initial incident takes place," says FTA head of communications JoTanner.-This is just as important for smaller companies, where had publicity carries higher stakes.''

She adds: "More importantly. though, drivers and staff should he properly trained in how to do their jobs safely, so that they can avoid such incidents happening in the first place."

The Road Haulage Association agrees with this advice, adding that the operator should wait until its investigation is complete before issuing any kind of statement.

VOSA says it is not investigating the incident.

• To view the YouTithe footage log on to http://1)11.1y/cenISN

Tags

Organisations: Road Haulage Association, ETA
Locations: Cheshire

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