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Nearly all that glisters is gold

25th August 1984, Page 29
25th August 1984
Page 29
Page 29, 25th August 1984 — Nearly all that glisters is gold
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COMPANY reports are not my favourite reading but I make an exception of the 1983 report of Volvo Trucks (Great Britain). It is the least I can do, because a great deal of creative skill, time and money have gone into making me want to read it.

The 32 pages and glossy cover set an exceptional standard in graphic design that celebrates a year of increased production and sales, market leadership for the 12th consecutive year in the sector over 28 tonnes, 13 per cent higher turnover and other achievements.

The only dull note, which the designer's virtuoso performance effectively muffles, is the halving of pre-tax profit as a result of intense competition.

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