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When asked about the firm's future plans, there is a hint of uncertainty as to which direction to take.

24th September 2009
Page 17
Page 17, 24th September 2009 — When asked about the firm's future plans, there is a hint of uncertainty as to which direction to take.
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Which of the following most accurately describes the problem?

Dennis is fired with enthusiasm and a burning need to take her firm into the next stage of its development. At her side are Slack and the other commercial partner in the business, Richard Dale, who act as anchor and brake.

Slack says: "We have one of the best reputations. We don't want to buy another company, expand to 150 trucks and lose the time to really look after our customers,"

Dennis agrees, but she is still determined to keep looking for a way forward. "We've looked at the courier business, but that didn't grab our attention.

"Quite a lot of our customers have asked if we could have a cold store, which may work if it was a small tailor-made solution."

She is also aware that once a store was bought, it too would have to grow to achieve economies of scale. "A lot of the businesses for sale are for sale for a good reason," she says. "But we will keep looking at all sorts of opportunities."

She continues: "And we haven't yet exhausted the organic growth that we can achieve through our core business."

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