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Bouncing back

24th January 1991
Page 11
Page 11, 24th January 1991 — Bouncing back
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Which of the following most accurately describes the problem?

• Truck rental specialist the Wil!hire Group, rescued from receivership by Willcliffe Holdings last October (CM 25-31 October 1990), says it is poised for expansion again, despite reducing its fleet from 1,100 to 750 vehicles.

-We are looking at good opportunities in two specific locations," says operations director Mike King, and we are considering others.' If these materialise, King believes the Suffolk-based company could eventually return to its former fleet strength.

The company claims its strong customer base has aided its recovery, although it still suffers a downturn in trade from small builders and in the private house removals market — traditionally reliable sources of van hire. -Both these areas are flat on their feet," says King.

Tags

People: Mike King
Locations: Suffolk

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