AT THE HEART OF THE ROAD TRANSPORT INDUSTRY.

Call our Sales Team on 0208 912 2120

AN UNUSUAL PUBLICITY BODY.

24th January 1928
Page 62
Page 63
Page 62, 24th January 1928 — AN UNUSUAL PUBLICITY BODY.
Close
Noticed an error?
If you've noticed an error in this article please click here to report it so we can fix it.

Which of the following most accurately describes the problem?

Keywords : Car Classifications, Van

A Large Furnishing Concern's Interesting and Successful Experiment.

SINCE publicity bodies on motor vehicles have become so popular with manufacturers and vendors in almost every trade that it is possible to mention, structures df this class are becoming more and more elaborate with the efforts of the tradesman to catch the eye of the man in the street. This is because operators naturally realize that the more artistic and unusual devices attract much attention from passers-by and leave a lasting impression. An advertising vehicle which is certainly most unusually attractive, both in colour and in general design, has recently been placed into service by Messrs. John Perring, fligh Streets Putney, London, S.W.15, the "wellknown firm of house furnishers. This vehicle consists of a body designed so as to resemble a house in a semi-Tudor style, and is mounted over a G.M.C.• • van which, apparently, has already seen several years of active service. The advertising body thus forms, as it were, a superstructure on the van, and

B44

arrangements have been made so that it does not mar the value of the vehicle for transport purposes. Incidentally, Messrs. Perring inform us that the van is used for the delivery of light articles of furniture, such as rolls of linoleum and bedding.

The outer body, as it may be termed, is of very light construction, and mainly comprises thin wooden panelling mounted on a strong framework of the same material, the last-mentioned being strongly screwed to the old van body. Sheets of a kind of white, embossed papier-mache are secured over, each panel, the pattern of these giving a stucco effect to the structure. In order that the paper may not be affected by water, three coats of paint have been applied to it and a length of wood has been placed over each joint so that moisture cannot penetrate beneath it. These strips of wood are painted to represent oak beams.

In keeping with the general style of the structure lead lights are provided at the sides and at the rear, those at the back taking the form of a bay window. The van body is cut' away behind these lights for obvious reasons. Dummy doors in the Tudor style are built into each side of the outer body and are likewise painted to represent oak.

Boards displaying the name of the operator of the vehicle are attached beneath the sides and at the hack of the vehicle. The rear board is hooked into Position and has to be removed to obtain access to the swing doors in the lower rear part of the outer body.

With regard to the arrangements for the accommodation of the driver, care has been taken to ensure that his view from the vehicle shall not be restricted, although the design of the front of the outer body is fairly in keeping with the style of the whole structure. Incidentally, a lettered b.oard occupies much of the space on this part of the body.

As we have already intimated, the colouring of the vehicle—brown woodwork, bright-red roof and white panels —is most striking, and a further publicity effect is created by the directing of the exhaust gases through the chimney stack in the centre of the roof to represent smoke from a domestic fire.

Tags

People: John Perring
Locations: London

comments powered by Disqus