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Spruce up your websites
Page 69
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Used truck dealers with websites need to widen their net to include stolen trucks and traffic news if they want more hits. That's the message from Chris Snook who runs Zentopia Designs, a company that designs and builds websites."For more eyber traffic, or hits, used truck websites need to appeal laterally rather then just putting stock lists of used vehicles on their respective sites," he explains. Links to stolen trucks, traffic updates or even to industry organisations like the RHA and VITA will help bring cyber traffic your way, says Snook. E-cash websites haven't really hit the used truck trade but plenty of dealers have set up websites as a sales tool to get prospective customers through the gates.
A trawl through the current crop of dealer websites turned up only two that feature details of stolen trucks: Keltruck in Birmingham and Peter Gilder & Sons in Gloucestershire.
Simply having a stock list means only someone interested in selling or buying a second-hand truck is likely to visit. Including more peripheral information relevant to operators who buy second-hand, and even those who don't, will increase company and product awareness.The problem is, Snook points out, that lack of time and money often dissuade dealers from doing more than the minimum. •