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Introduction
Page 147
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The power of the web and the opportunities which exist in the
on-line environment are plain for all to see and it's fast becoming clear that if you don't exist on the internet then your business is at a severe disadvantage. Increasingly we all turn to the web for the answers to all sorts of business questions, whether it's for supplier contacts, information or entertainment, it's all there.
The road transport sector has always had a reputation for being behind the times when it comes to internet usage, but a visit to any successful transport company will show that is now an outdated view of the world. Indeed, we've recognised this new on-line demand for information and services and are launching a brand new website, HYPERLINK "http://www.roadtransport.com" www. roadtransport.com, aimed specifically at this industry and serving up a variety of content covering news, legal information, roadtests, jobs and used vehicles. The latest edition of our Commercial Motor Website Guide recognises the increasing important of internet to road transport and brings you a handy directory of many of the major websites in our sector.
Over the coming pages you'll find our top 10 tips for making the most of your on-line marketing, an A-to-Z of jargon-busting, plus a sector-by-sector listing of over 150 websites relevant to your business.
We hope you find it a useful tool.