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Pink for girls shavers for boys
Page 26
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SO 95% OF respondents in your CM/Michelin survey believe more should be done to bring young drivers in to the industry (CM 9 March).
How refreshing, then, to see that Volvo dealer Thomas Hardie Commercials is launching a pinkthemed `Girls in Gear' campaign, to encourage women to train to become LG V drivers (CM 16 March).And what an amusing contrast to CM'S free shaver promotion, "for the man who likes a close shave behind the wheel". It even includes a free trimmer to tackle "those embarrassing hairs from your ears and nose".
Clearly, it takes women with balls to want to work in the road transport industry.
Ruth Darling Consultant, by e-mail
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