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G ERALD BROADBENT says he has "no regrets" at turning down

23rd July 1992, Page 39
23rd July 1992
Page 39
Page 39, 23rd July 1992 — G ERALD BROADBENT says he has "no regrets" at turning down
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the offer of a seat on the board of the company he has been with in its various guises since 1958. "It was a hollow offer, made because the staff and customers wanted me; not because they wanted me," he says. "Besides, the last thing they needed was me on their backs." Broadbent is probably the foremost figure in post-war British bodybuilding. He combines a wealth of engineering skills with a knack of knowing what the market wanted. He has been singularly responsible for the concept behind most of Boalloy's products.

However, while he has been popular with customers his style has not always found favour with his colleagues. He did not get on with Tom Skinner, the chief executive appointed by Marling in 1989, and was squeezed from his previous role as managing director. He has quarrelled about the lack of innovation he says the company showed in recent years.

He believes Gerry Brown, who has spent Most of his career with Iveco and Volvo, will be a . good influence on the new team, but says he does not know the industry well enough. Broadbent now plans to set up as a cargo restraint consultant, advising police, bodybuilders and trade associations, and will consider offers of chairmanship at several firms.

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