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Dog days with Midland Red

23rd February 1985
Page 38
Page 38, 23rd February 1985 — Dog days with Midland Red
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Which of the following most accurately describes the problem?

AS 11,141 of the most exclusive dogs preened before the judges at Crufts at Earl's Court, the canine plebs of Staffordshire and Shropshire also had their day. Midland Red North announced the abolition of charges for dogs on its buses. In the past, owners have had to pay a fifth of the adult fare for their pets.

The company hopes that, among other things, the concession will help those who may in future have to pay a greatly increased dog licence fee — an astute example of public relations.

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Organisations: Earl's Court

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