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23rd February 1968
Page 38
Page 38, 23rd February 1968 — Fordsuccess
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Which of the following most accurately describes the problem?

When we launched the Transit in 1965, we knew it was exactly what van operators were looking for. The Transit was new: bolder, brighter, more versatile than any van before it.

We knew this. But would they? We soon found out.

Van operators know a good thing when they see it. In just two years, the Transit has become the most wanted vehicle in Europe. It now accounts for one in every three medium commercials sold in Britain. Ford has increased its share of this important market by more than 64% with the Fordphenomenal Transit.

The reason is simple. The Transit gives the operator what he wants. It's adaptable, versatile, practical. Solidly built. With the Transit you pay only for the features you need. And with its head-turning good looks, it's one of the best advertisements your business could have.

And of course, being a Ford, the Transit is backed by the finest service network in the country. Skilled men, modern equipment and vast stocks of spares to ensure that your Transit keeps on earning you money.

If you are already a Transit operator, its outstanding success will be no surprise to you. If you are not, see your Ford dealer and find out what you're missing. If you'd like a van that's tailored to your job, instead of continually trying to tailor your job to suit a particular van, a Transit is the only answer.


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