Orders taken
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By sitting quietly in a Bristol office last week I learned more about Western BRS activities in 16 minutes than I might have picked up in hours of questions and answers. Hearing of my pending visit to the West Country Ron Irons, the WBRS md, invited me to his office.
"I wondered if you would like to see a short sales film ?" he asked. Just by chance the screen and projector were already in position and the room was darkened. Suitably fortified and with just a hint of reluctance, I agreed to watch.
I'm glad I did because Ron and his team have produced a most professional sales pitch. It is available for clubs, associations and societies who are interested in Western's activities and it must take a lot of effort out of the sales team's leg work.
"What do they sell ?" I asked the md. "Whatever the customer wants to buy and if we don't sell it then we'll soon start !"