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N DEALER NEWS

22nd October 2009
Page 52
Page 52, 22nd October 2009 — N DEALER NEWS
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Guest goes west with lveco

Words: t:,oun barnett WEST MIDLANDS IVECO dealer Guest Trucks has now become the Italian brand's third-largest dealer with the expansion of its new and used truck sales franchise into midWales and Shropshire.

The extended territory will be covered from Guest's main site at West Bromwich, and handled by two newly hired sales executives. The territory has been taken over from Furrows Commercial Vehicles in Telford, which will continue to provide the service and parts function in the area as a satellite of Guest for the time being.

Guest Trucks, which has further Iveco and Fiat Professional (van) franchised sites at Birmingham, Coventry and Wolverhampton, together with a selection of Fiat and Alfa Romeo car dealerships, is seen as a key partner in lveco's plan to cut the number of separate main distributors in the UK while maintaining or expanding coverage. There are currently 25 main distributors, 44 satellite dealerships and 34 authorised repairers in the network.

• For more information on Guest limcks, log on to www.guests.co.uk

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