Even bus advertising causes complaint
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COSMETIC manufacturers who claim to have discovered the secret of eternal youth are by no means alone in issuing misleading advertisements. They appear with, among many others, stolid bus companies and even a college of higher education, which should surely know better.
• Their misdeeds, however caused, only a handful of the 190 complaints dealt with in a month by the Advertising Standards Authority. W. Alexander and Sons (Northern), Eastern National and Southend Transport fell into error over fares. So did Sealink Scotland.
Euroways Express Coaches apologised for unintentionally failing to live up to a claim about the quality of coaches used on a London-Paris service and offered recompense. Coach picking-up points were the subject of a successful complaint against National Holidays working in conjunction with Woman's Own Travel Service.
Ealing College of Higher Education had to admit that the claim that its transport management course conferred exemption from the examination for the certificate of professional competence was untrue.
These errors could generally have been avoided by more careful checking of promotional matter. Insouciance may be less culpable than trickery in advertising but its effects on disgruntled customers may be much the same.