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Company: Birmingham Truck Centre Address: www.bIctrucks.co.uk Overview: What strikes you

22nd December 2005
Page 77
Page 77, 22nd December 2005 — Company: Birmingham Truck Centre Address: www.bIctrucks.co.uk Overview: What strikes you
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about the initial link is how well presented this website is. Its colours are strong reds, blues and blacks but they are tempered by a light blue-grey, which makes it look professional. The loden kite in the top right corner identifies it as a roden dealer, but Daf is also prominent with servicing and sales.

Hit the area marked 'used trucks' and a list appears, but there's no indication of when the site is or was updated. The pictures look too dry one truck has a distinct shadow to have been that recent. With the company selling new trucks too the emphasis isn't solely on used and you get the impression, wrongly or rightly, that used isn't the main focus.

The information is in a small grey text that's difficult to read, but there's an e-mail link and plenty of direct phone numbers if you are interested in its wares and want to talk to a real person.

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