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IN THE NEWS
Page 13
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Stuart Thomas brings you his regular round-up of the way our local and national press has covered the wonderful world of road transport this week...
ClIft spotlight earlier this year on how healthy truck drivers are may have implications more far reaching than previously thought. The BBC News website reported on India's stateowned airline, Air India, which has threatened to ground its cabin ,enveorauildmaneger public relations t crews if they are overweight.
Officials said the fat-busting idea was to try and improve the airline's poor image, but its only a matter of time before some smart alec figures out how much extra fuel tubby trolley dollies are costing the airline. And when they do, it's only a short, wheezing, cholesterol-choking jump to calculating the true cost of those greasy roadside fry-ups on Joe Bloggs Haulage's (expanding) bottom line. Diminishing margins could be reversed by diminishing waistlines. You've been warned. 1.L1,4.66 eirippolli0PW° The Scotsman gave us the news that Culina Logistics and the people hauling bra ads on the back of their trucks were probably hoping would remain unsaid: scantily clad women on roadside advertisements ruin motorists' concentration Well, men's anyway.
"There's a growing body of concern about the lack of any coherent strategy for arranging roadside furniture." it reported transport expert Dr Mark Young as saying.
Quite where that leaves Culina's "high-impact series of vehicle livery designs", and "clever use of the word 'chill" (or, as the rest of us would probably call it, sticking a pic of a model in a bikini on the truck) has yet to be determined.
But it might just live to regret describing them as "attention grabbing".