TRUCK •AJK
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TrucknetUK's Rikki Chequer explains why the web works...
One thing the web has over most other forms of media is the ability to instantly see a response to breaking news, and this has been most apparent over the past couple of weeks.
Last week, Volvo released a teaser video for the FMX (due to be launched at German trade show BAUMA this week, see p9). Within minutes of the video being available, it was being discussed by drivers and owners on the forums.
Similarly, Scania unveiled its 730hp flagship. The reaction was almost immediate on the forums, with members of the industry keen to comment on the truck, its engine, Euro-6 compatibility, and if 730hp and 3,500Nm is needed.
The web has given the general public a far greater involvement with the big news stories from the manufacturers. The only real question is why aren't more companies taking advantage of it?