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Bristol Exploits . Advantages of Window Display

21st September 1951
Page 34
Page 34, 21st September 1951 — Bristol Exploits . Advantages of Window Display
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PUBLICI TY by window display has

been exploited by the Bristol Tramways and Carriage Co., Ltd., using eight windows at its offices in St. Augustine's Place, Bristol. The displays were designed by the publicity division of the British Transport Commission in collaboration with Studio 7. Ltd., and constructed by Planet Displays, Ltd.

All the windows have offices behind them and it was therefore necessary to allow as much daylight as possible to penetrate. For the same reason it was impracticable to make structural alterations, such as extending the depth of the windows or removing internal supporting pillars. Consequently, difficult problems faced the designers. Some of the windows were only 12-14 ins. deep.

Main Services Featured The displays feature the company's main services. From the left window to the extreme right they deal with private-hire (two windows), current attractions (two windows), city and country bus services, long-distance coach services and tours and excursions (two windows).

The main colour scheme used throughout the display comprises light blue, maroon, yellow and black. The office building Was repainted during the installation of the displays.

The first window, contains three posters beneath gaily striped pelmets, with matching pedestals for leaflets. The second has four large arrow-shaped panels with written details of privatehire facilities. The slogan, " Hire a Coach," is written over a photograph of a crowd. Photographs of local places of interest are linked by cords to a diagrammatic route map in the fifth window, which also includes a large relief map of country services. Two panels in the sixth window show principal areas served by long-distance coaches and picture posters in the "Enjoy the Riches of Britain" series.

An accompanying illustration shows the eighth window display, which has hands of paper sculpture holding tours leaflets. A charges table is embodied. A colourful design on the right-hand side features an outline of Britain in red plastic cable. Cords connect the left-hand panel to a glass disc carrying the slogan "Bristol Coach Tours Reveal the Beauty of the Countryside."

NAT1ONALRATION IN R1HAR

ROAD transport in Bihar is to be nationalized. A statutory body will undertake the programme stage by stage. The first phase has been planned and a committee has been set up for administration.

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Locations: Bristol

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