Thefl Exide Show Luncheon
Page 53
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WE always look upon the annual Motor Show luncheon of the Chloride Electrical Storage Co., Ltd., as one of the most enjoyable functions of show time. This year, as usual, it was given at the Clarendon Restaurant, Hanimersmith, and took place on the opening day of the show, Mr. D. P. Dunne, the managing director, being in the chair. Amongst those present were representatives of the motor-vehicle manufacturers, radio manufacturers, the B,B.C., and the Press.
Mr. D. P. Dunne stated that this year's output of Exide batteries was greater than that of last year. This was a justification of the reduction of over 20 per cent. in price, which had been made. The extension of the grid, he said, was helping the sale of batteries, also the company's business in Keepalite emergency-lighting installations.
He considered that the recent warnings issued by vehicle makers and others against the dangers or using cheap oils, tyres and .batteries was timely, being badly needed. The established battery maker has to maintain laboratories to ensure progress, and a service organization to look after the needs of the user ; his product has to be a credit to him, and he has to give a definite guarantee which can be legally enforced, whilst the cheapjack, although he is here today, might be gone to-morrow.
Referring to battery developments, he said that, in his belief, the day of the inventor had passed—at least, for a time—no new battery invention being now on the market. Actually, it was easy to invent a new battery and to obtain interesting results in the laboratory, but when it came to practical use it was a different matter.
The buyer of cut-price goods was lacking in public spirit, and he had no idea of fostering service.
Referring to the Salter Report, Mr. Dunne said the effect of this would be to decrease the number of vehicles and increase the cost per unit.
He did not appear to think much of the Ottawa agreements, particularly if the so-called advantage to the accu mulator trade was a sample. Only battery plates not smaller than 14 ins. by 11 ins, by in. were to be admitted free to Canada, but where are such plates to be found?
In thanking Mr. Dunne for his hospitality, Mr. R. M. Ellis, vice-president of the Radio Manufacturers' Association, made a delightfully humorous speech into which he introduced a mention of all the latest products of the company.