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21st March 1912, Page 3
21st March 1912
Page 3
Page 3, 21st March 1912 — JOIN THE CiVi.U.A._
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a small motor-carrier, but its the expense that knocks that idea silly."

"You've guessed right the very first time ; but, what we tell you is that, even if you don't actually save money by such a change, you'll automatically make

more. First of your cycle-carrier is an oldfashioned arrangement ; it goes badly with your J.:100 cash registers and your expensive shop fittings. You're spoiling a shop for a hdporth o' tar. Secondly, a cycle messenger is no advertisement for you. Thirdly, an immature boy has a maximum delivery range, with a load of about 12 miles----more is cruelty. If your machines weren't up to date and want a lot of pushing – and most of them do -10 miles a day is too much. His maximum speed is, say, eight miles an hour—down hill."

" Speed doesn't much matter to us,muttered our trader friend. "We don't need to deliver rashers of bacon or pots of jam at fire-engine speeds."

"But we distinctly say that, speed does matter. It's speed that tots up the daily mileage capacity ; speed that secures a new customer when an emergency order has come in ; and it's speed that enables the delivery boy to be spending his time within call of your delivery department, instead of meandering about back streets en route. How do you manage to deliver to an Old customer who has moved away, say, five or six extra miles ? You don't use carts."

"One of our boys does it—he'll make half a day of it, as likely as not. But, as a rule, it's not worth while

" As to cost," we continued, "do you know that you can run a 3 cwt. motorcarrier for 70s. per week, with a delivery during that time up to 300 miles if necessary. Its prime cost is about 1:S0—equal, perhaps, to the cost or a cash register, and double the advertisementvalue of them. Your three tricycle-carriers cost you over 2,50, and you've three boys to pay weekly, and they loathe the job. One smart boy on a motor-carrier will want, say, 18s. per week, but he'll like his job, and that's worth los. aweek in good sen ice to you.'

" You tell your tale well," said he, as we parted. " don't know why you've troubled, as you've nothing to sell me [This page was in mind.—ED.]. Anyway, I agree, boys—delivery boys I mean are a confounded tt orry. I'll think it over. What rather appeals to me is that a motor would give us such a. pull over those Broadway folk, and they've just put up an electric sign too: You're right, I dari_-.say, about those removals. We are able to go after some as it is, and I must admit that it usually pays. Never knew so many shifting about in these suburbs in my life, especially this quarter. I really ought to do something to keep in touch with more of them. And we've all had to have cash registers and typewriters and other expensive etceteras these last two years. I certainly shouldn't keep a boy to write my letters by hand, should I? I—," And so we left him musing. But he will buy a carrier, and two of those boys will haye to find other jobsunless he buy three.

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