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A VAN BODY . OF STRIKING PUBLICITY VALUE.

20th September 1921
Page 15
Page 15, 20th September 1921 — A VAN BODY . OF STRIKING PUBLICITY VALUE.
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Which of the following most accurately describes the problem?

An Ingenious Idea in which the Exhaust Gases are Utilized to Assist the Advertising Effect.

AFEW weeks ago we laid emphasis on the fact that much of the advertising potentiality of the average motor. van is entirely lost by _business houses and by tradesmen who do not display any marked originality in the use of their van bodies towards this end. There are Many and various ways in which the

peregrinating publicity of the motorvan can be established as a business asset, and different ideas are favoured by indi• vidual users.

It is very desirable, however, if full value is to be derivod from the van in this reSpect, that the methods which are adopted should be original, for there are so many vans now on the road bearing a striking resemblance to one another 'that, unless a distinctive and conspicuous die= sign of body is employed, any particnlar vehicle is liable to escape the attention of the average man-in-the-Street.

In this respect we would commend to the careful attention of van users, and snore especially users of light motorvans, ' the vehicle which we illustrate on this page, which shows an ingenious adver

tising body, which has been designed by and erected on a Ford one ton chassis for the Mazawattee Tea Co., Ltd., by the Lambert. Motor Co., of 22, Union Street, Kingston-on-Thames.

It will be clearly seen that the body, which is constructed of .wood framing and steel panels, has been designed closely to resemble an enlarged packk of Mazawattee tea, and that on the roof is mounted a correct model of a Queen. Anna teapot. The chief interest of the van undoubtedly lies in this feature,. for. although at first 'glance the teapot may appear to be just an e7cellent advertis ing•model, it really possesses far greater publicity value. The teapot, which is made of zinc, is connected by a by-pass to the exhaust pipe by a system which is provisionally protected by the company. The connecting pipe is carried through the interior of the body to the base of the teapot spout, and so long as the engine is running (either at low or high speed) a visible vapour, which is caused by burnt oil in the exhaust gases. is emitted from the spout The idea is most realistic, find causes the van to be the-cynosure of all eyes. It should possess other useful applications. We would mention that the teapot is readily detachable, so that in the event of it being necessary to garage the vehicle in a place where the headroom is limited, it can be removed. , The body interior is fitted with four

shelves on either side (leaving a gangway down the centre) which_ are tapered at the rear in order to accommodate a hinged step at the rear, which, when not in use, is folded back and held in position by a spring, which can be attached to the rear upright for the near-side shelves. Apart from two doors at the rear, which allow ready access to be had to the interior, there is a sliding door behind the driver, through .which entry to the •interior is facilitated by a removable -centrepiece to the back-rest. The driver's cab is well protected from the elements, oval windows being fitted in the side screens and a two-piece adjustable windscreen in front. On the cab top a spare wheel and tyre for the front of the vehicle is firmly held in position, whilst at the back a special compartment below the body accommodates .a tyre and wheel for the rear. The vehicle is equipped with Goodyear tyres on all wheels, the dimensions of those at the front being 30 ins. by 3.1 ins. and those at the rear 32 ins. by 4 ins.

Ford users will know that the petrol tank, which is fitted under the driver's seat, does not extend the full width of the vehicle, and in the space provided on each side the Lambert Motor Co. have conceived the idea of carrying spare petrol and oil tins. The body sides are painted a special plum colour, which is a replies of the Mazawattee tea. packet wrapper, enclosed in a deep gold edging, whilst the top and bottoin are painted silver, representing the 'silver paper wrapping of the packet. The van is fitted with a Veeder odometer, which is driven off the stub axle of the near-side front wheel.

The workmanship of the van is excellent, the finish reflecting great credit on the designers and patentees of the body—the Lambert Motor Co. The Ford chassis was also supplied by this cornrimy as authorized Ford dealers. The price of the body, we understand, is somewhere in the vicinity of £200.

The novel vehicle which we have described is the first 'ofthis type to be put on the road by the Mazawattee company, but they are so impressed with the advertising value of the van that several machines, it isstated,.: will be put into service in the immediate future. There can be little .doubt, that the vans will attract considerable attention, especiaLy as the publicity idea incorporated is ingenious and: Original. The yaws are th be used by the company's travellers operating intand,aroinad London.

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Locations: Kingston, London

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