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Charity begins at home

20th October 2011
Page 39
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Page 39, 20th October 2011 — Charity begins at home
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To raise money for Macmillan Cancer Support, CM bought a second-hand van and let Manheim restore it before auctioning it. In the first of a

two-part feature, we find out how to make money from a non-runner

Words: Kevin Swallow

In September 2011 CM and Manheim Group helped raise money for the auction’s chosen charity, Macmillan Cancer Support.

For CM the plan was to buy a non-runner through the auction, then have Manheim repair and renovate the LCV back to its former glory before putting it back into an auction.

The difference between the purchase price and the sale price would be given to Macmillan.

Each year Manheim Group selects a charity to raise money for and in 2011 it picked Macmillan Cancer Support. James Davis, general manager CVs, says picking Macmillan was easy because of the fantastic work it does and because the chances are that cancer will affect every family sooner or later.

A cause close to everyone’s hearts

“There are around two million people living with cancer in the UK, and during our charity selection process many of our employees have shared stories about how it has affected their lives, so we know that this is a cause that many of our employees are passionate about.” To stop anyone getting wind of the plan or manipulate the going rate paid by the market, CM went online to bid for its van, a 2008-registered Volkswagen Transporter T28 with 93,500 miles on the clock. CM logged into the Manheim Simulcast for the sale at Gloucester and snapped up the VW T5 non-runner for £4,000.

The next stage belonged to Manheim and its partners and the restoration project (see sidebar). Not quite Pimp My Truck, but the next best thing.

With the restoration complete, Manheim then used the van as a support vehicle during a two-day charity cycle event from Hull to Liverpool (19-20 September 2011), and as the peloton stopped off for tea and cakes at Haydock on the second day, the van was sold.

Cycling for money

“Manheim Remarketing and Manheim Retail Services are getting involved throughout the year with fundraising events and the port-to-port cycling event is the lagship 2011 event for Manheim,” says Davis.

As well as the cycling, Manheim also raised money from inancial donations from buyers, vendors and suppliers, and the sale of a recondi tioned vehicle.

This particular vehicle was picked out in order to help buyers who may not consider buying a non-runner, explains Davis.

“It demonstrates that a non-runner can be repaired cost-effectively and moved, and enhanced to make strong money by appealing to more buyers,”

he adds. ■

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Locations: Liverpool, Gloucester

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