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lsuzu follows Oaf and Scania in CV 'no-show'
20th November 2008, Page 10
20th November 2008
Page 10
Page 10, 20th November 2008
— lsuzu follows Oaf and Scania in CV 'no-show'
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ISUZU TRUCK (UK) has become the third manufacturer to withdraw from the 2009 CV show, following in the footsteps of Scania and Dd.
Keith Child, marketing director at Isuzu Truck (UK), tells CM: "Ultimately, we recognised that 2009 is going to be a pretty tough year for everyone in our industry If we were not in unprecedented Limes, we would be at the show.
"With all the support that we're going to give to our dealers this is a way to channel those resources," he adds.
At last year's show, Isuzu Truck expanded its product line-up with the launch of a new range of 1112-. 15and 18-tonners, marketee under the Forward range, as wet as branding its latest 3.5-tonnen as Grafters.
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Keith Child