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20th April 2006, Page 10
20th April 2006
Page 10
Page 10, 20th April 2006 — Comment
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Which of the following most accurately describes the problem?

IT'S A PROBLEM OF DEMOGRAPHICS...

—77 The demographics of the road transport industry are worrying. White, male, middle-aged and that's with the modern usage of middle-age which seems to kick in a decade later than it used to. Why is it worrying? Because unless we start to recruit from a wider pool of applicants, including women and ethnic minorities, our industry will continue to suffer a debilitating skills shortage, which will only worsen as the current generation retires. You can forget the social liberalist arguments about equality (although they are right) because in this industry it's simple: equality pays.

We welcome the Skills for Logistics (SfL) study into this problem, although it remains to be seen how many new insights we'll get from its 2100,000 research. It is looking at recruitment practices and how employers can make themselves more inviting to rare types of applicant but the real battle will be persuading those job-seekers to look at road transport in the first place.

The CV Show is devoting 2,000m2 to a Skills Centre this year run by the IRTE and supported by Sf L and Automotive Skills. This will doubtless attract people who are interested in further professional development are already involved in transport. But they've also invited colleges and universities; the organisers want at least 1,000 'non-transport' people through the doors. It's among these groups of young people that we need to make headway. We need to move their perceptions away from associating trucks with unskilled labour and focus them on problem-solving in a fast paced envronment. We need to show potential mechanics high-tech diagnostics instead of screwdrivers and grease.

We must keep training the people we have without continuous professional development, their skills will fade into anachronisms. And how many are inspired into careers by someone they know who has prospered? We should reach into other industries and poach their best-their experienced managers; their hardest hitting executives. Its not only their skills but their kudos which are transferable. The CV Show and all those exhibiting at it intend to sell this industryas must we all, all year round.

"Without continuous professional development skills fade to anachronisms"

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Organisations: Skills Centre

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