Stobart is back on our TV screens
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IT’S BACK! LOVE it or loath it – and we know many of you do in equal measure – the Channel 5 juggernaut that is Eddie Stobart: Trucks and Trailers starts again on Friday night.
The show’s success in relaying the trials and tribulations of those who work in haulage, such as driver Fiona Soltysiak (pictured), is up for debate, but given that 1.8 million people tune into each episode, and a fourth series is being filmed, it’s not going away any time soon.
However, it is part of a wider promotion of the Stobart brand. The firm ranked 15 out of 500 in the ect5:CMO_171111_D002625 10/11/11 14:53
annual business Superbrands survey, compiled by The Centre for Brand Analysis, released earlier this week. Stobart chief executive Andrew Tinkler says: “By using various platforms, such as the popular Channel 5 documentary, the brand continues to build through engagement with businesses and the public.” FedEx ranked 12th, DHL 16th, and Wincanton 287th.