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Page 47
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An alternative to blogging or Facebook is Twitter. Unlike a website, Twitter is much simpler in that it allows users to post only 140-character messages.
Tweets the messages can be used to create huge followings. Again, just tap in 'haulage on Twitter into a search engine and you'll find thousands of relevant messages. Any one of which you can repost to your followers.
Alternatively, you can contact the original poster of the message via 'direct message'. Either way, Twitter is another way of reaching potential customers as they follow your regular messages.
For example, JT Evans Haulage has 183 followers all reading about its services and warehousing capacity: Draper Distribution sends tweets to 123 followers that direct them to the company website and YRC Logistics has 191 followers receiving information about freighting issues.
whether that is to publicise services they offer or increase awareness of a brand. Go to Facebook, for example, tap in 'haulage' and you'll swiftly see the potential. Those creating profiles, such as Colton Commercial Haulage (155 members), SK Removals (114 members) and Steve's Haulage and Driver Training (101 members), have millions of potential visitors who can view business contact information. links to the companies' websitcs as well as photos of vehicles.
You can even follow Pentons Haulage. It created a page to find a stolen vehicle— E142 WWI' (300 members). •